iMission Partners and Connecticut Association of Nonprofits have partnered to offer a exclusive and comprehensive course to teach nonprofit executives and their development, communications and marketing teams exactly how to harness powerful online tools and proven marketing strategies to build their own Nonprofit Online Success Engine.
Session 1: Design Your Online Success Strategy
March 11 | 9:00 am - 11:30 am | CT Nonprofits, Hartford
The perfect class for all senior nonprofit executives as well as the development, IT and communications teams tasked with creating and deploying the strategic business process of online engagement and fundraising. You’ll acquire a clear framework for moving forward quickly and achieving lasting, measurable success.
Session 2: Build Your Online Success Engine
March 25 | 9:00 am - 11:30 am | CT Nonprofits, Hartford
Learn the tactics and techniques of online engagement and ‘social selling.’ You’ll leave this class with an actionable plan of how your CRM platform (Raiser’s Edge, Sales Force, Donor Perfect, etc) social media (Facebook, Linked-in, Twitter,etc), email marketing, web landing pages and mobile communication come together to drive action from stakeholders – including donors, volunteers, and clients
Session 3: Activate Your Online Success Engine
April 8 | 9:00 am - 11:30 am | CT Nonprofits, Hartford
What was the #1 fundraising phenomena of 2014? The Ice Bucket Challenge that raised $115 million in 3 months for the ALS foundation. In this class, participants learn how to energize their own online success engine utilizing Ice Bucket tactics as well as other activation techniques. This class also will cover best use of peer-to-peer engagement, crowdfunding, Google Grants and content management.
*online office hour schedules to be announced.
This series will be limited to 12 organizations and is expected to fill up fast. Register today!
Please bring a laptop or tablet to the workshops.