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ONLINE ENGAGEMENT, ADVOCACY & FUNDRAISING COURSE
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ONLINE ENGAGEMENT, ADVOCACY & FUNDRAISING COURSE

iMission Partners and Connecticut Association of Nonprofits have partnered to offer a exclusive and comprehensive course to teach nonprofit executives and their development, communications and marketing teams exactly how to harness powerful online tools and proven marketing strategies to build their own Nonprofit Online Success Engine.

3/11/2015 to 4/8/2015
When: March 11, March 25 & April 8
9:00 am - 11:30 am
Where: CT Nonprofits
75 Charter Oak Avenue
Suite 1-100
Hartford, Connecticut  06106
United States
Presenter: Rob Leighton
Contact: Patrick McKenna
860-525-5080


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iMission Partners and Connecticut Association of Nonprofits have partnered to offer a exclusive and comprehensive course to teach nonprofit executives and their development, communications and marketing teams exactly how to harness powerful online tools and proven marketing strategies to build their own Nonprofit Online Success Engine.

 

Session 1:  Design Your Online Success Strategy

March 11 | 9:00 am - 11:30 am | CT Nonprofits, Hartford

 

The perfect class for all senior nonprofit executives as well as the development, IT and communications teams tasked with creating and deploying the strategic business process of online engagement and fundraising.   You’ll acquire a clear framework for moving forward quickly and achieving lasting, measurable success.      

 

Session 2:  Build Your Online Success Engine

March 25 | 9:00 am - 11:30 am | CT Nonprofits, Hartford

 

Learn the tactics and techniques of online engagement and ‘social selling.’  You’ll leave this class with an actionable plan of how your CRM platform (Raiser’s Edge, Sales Force, Donor Perfect, etc) social media (Facebook, Linked-in, Twitter,etc), email marketing, web landing pages and mobile communication come together to drive action from stakeholders – including donors, volunteers, and clients

 

Session 3:  Activate Your Online Success Engine

April 8 | 9:00 am - 11:30 am | CT Nonprofits, Hartford

What was the #1 fundraising phenomena of 2014? The Ice Bucket Challenge that raised $115 million in 3 months for the ALS foundation. In this class, participants learn how to energize their own online success engine utilizing Ice Bucket tactics as well as other activation techniques.  This class also will cover best use of peer-to-peer engagement, crowdfunding, Google Grants and content management. 

*online office hour schedules to be announced.

This series will be limited to 12 organizations and is expected to fill up fast. Register today!

Please bring a laptop or tablet to the workshops.

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