Fundraising is all about relationships, and relationships are based on productive communication. Nonprofits today engage in all kinds of communication activities in a variety of print and online formats. Yet most of their end products fail to produce the desired results with funders and prospects. This workshop explores the who, what, why, and when of “donor-centric” communication with special attention to nonprofit newsletters, web sites, and grant reports. Getting to know and segmenting your audiences are also addressed, as is conducting a successful site visit with your funder, assessing and readjusting your communications efforts for maximum impact, and cultivating all donors for future support.
Fee: Member $70; Nonmember $90
Registration begins at 8:30 am and the session will begin promptly at 9:00 am.
About the Presenter:
Judith Margolin is an independent consultant, facilitator, workshop and webinar leader on foundations and grants. She served as Vice President for Planning and Evaluation at the Foundation Center, the nation’s leading authority on philanthropy, for a number of years. She has devoted her career to philanthropy and is dedicated to helping nonprofit organizations secure the funding they require to fulfill their valuable missions. She is the author of several books, including The Individual’s Guide to Grants and Financing a College Education and has served as editor of multiple editions of the Foundation Center’s how-to books, including Foundation Fundamentals, Guide to Proposal Writing, Grantseeker’s Guide to Winning Proposals, and After the Grant. She lives in Stamford, Connecticut. Visit her web site at http://needagrant.org .