Part II: The Psychology of Giving: Prompting Individuals and Organizations to Give

Would you like to acquire the “know how” on prompting people to give to your organization and then keep them giving? Branding, Campaigning and Creating the Right Asks is what you need to have, to acquire financial buy-in. 

In this training, you will learn:

·         The psychology for getting to people to give for the first-time donations

·         What makes a good “asks” that compels people to give.

·         How to make the case for the recurring monthly donation

·         How to brand on a shoe-string by answering the five essential brand questions in every donor’s mind

·         How campaigns keep your branding fresh, focused, compelling and urgent

Certificate will be awarded to individuals who attend to all three trainings, however this training may be taken individually.

Donor Acquisition & Development in An Era of Political Division & Budget Cuts Certificate Series

The Alliance has put together this certified training series to help nonprofits discover a tech-powered approach to engaging with people --- online and offline --- so that every nonprofit is able to mobilize and create critical new sources of funding.

Step-by-step, you will learn:

·         How to dramatically increase awareness about your nonprofit among the people most likely to become your supporters

·         Simple ways to connect, engage and mobilize them

·         Proven methods that get them to open their wallets and donate to your nonprofit

·         How to get a targeted group of donors to step-up and make a major gift … and what role your board and community foundations can           play in helping these efforts

This series will help your nonprofit team and board members get organized for an energized 2018 when you engage, mobilize and FUNDRAISE with a new-found effectiveness and energy.

Certificates will be awarded to individuals who attend to all three trainings, however any of these trainings may be taken individually.

Program Fees:
The member fee is $75 and the nonmember fee is $125 for general registration. 
Early Bird registration is $50 for members and $100 for nonmembers. The Early Bird Discount is available until September 06, 2017.

The program fee covers workshop materials, assessment tools, and most meals. Payment is due in full upon registration and enrollment will not be guaranteed until payment is received.