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Does your organization need a website? Do you have a website that's badly in need of an overhaul? If you are thinking about a new or upgraded website, this training is a must.

When: Friday, January 19, 2018
9:00am - 12:00pm
Where: United Way of Greater New Haven, Wells Fargo Room
370 James Street
New Haven, Connecticut  06513
United States
Contact: Katie Breslin

Online registration is closed.
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Digital Marketing Series: What Your Website Needs to Drive

Customers, Donors, & Stakeholders


This class will show you how to get the most out of the investments you’ve already made in current websites… And if you are thinking about a new or upgraded website, this class is an absolute must.


In What Your Website Needs to Drive Customers, Donors, & Stakeholders, you will learn:

  • The essential principles of creating a third-generation website (websites 3.0)
  • The three critical homepage mistakes nonprofits are making
  • Why nonprofit websites are terrible for driving online donations --- and what you can do about it. 
  • How mobile has transformed basic elements of web design
  • Getting “sticky” site traffic so that online visitors become donors, clients and advocates
  • How to get a Google AdWords Grant to work hard bringing the right clients, donors and advocates to your webpage. 
  • What to look for in a web designers/developer …. and to manage them now and over time.

This training make be taken individually; for best value and Certification we encourage attendants to register to all four


Program Fees:

The Early Bird Discount is available until December 22, 2017 

  • $50 for Members
  • $100 for Not-Yet-Members

Regular registrations rates are:

  • $75 for Members
  • $125 for Not-Yet-Members


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