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Position your organization for success with comprehensive nonprofit marketing campaigns.

When: Tuesdays, March 6 - June 26, 2018
1:00pm - 1:30pm
Where: Online
Webinar, Connecticut 
United States
Contact: Joe Giasullo

Online registration is closed.
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Marketing Strategies for Nonprofit Organizations Certification Webinar Series


Shrinking budgets and limited resources can inhibit marketing initiatives, making it difficult for nonprofits to accomplish their goals and objectives. Working within these constraints, nonprofits should consider adopting a more streamlined and competitive marketing process that supports and effectively communicates your organization’s purpose. This series of webinars will give you the skills and resources you need to bring redefine how the public sees your organization.

Marketing Strategies for Non-Profit Organizations is comprised of ten marketing topics critical to today’s nonprofit workforce. These 30 minute sessions will provide important tools to develop a successful marketing campaign that you can implement immediately in your day-to-day operations. By attending each of these webinars, your staff will gain practical skills and discover resources that give your organization credibility and enable you to establish your organization as a leader in its field.

Register for the entire program for a certificate or register for individual sessions. While you may choose not to attend each course, it is recommended that you attend as many as possible.

Session 1: March 6, 2018

Re-positioning Your Mission in a Social Media World


Session 2: March 13, 2018

Leveraging the Power of Networking


Session 3: April 10, 2018

Market Research Essentials for Nonprofits


Session 4: April 17, 2018

Target Marketing & Segmentation


Session 5: May 1, 2018

Designing Digital Marketing Plans to "Fit" Your Targeted Market(s)


Session 6: May 15, 2018

e-Mail & Social Media Marketing Strategies – Part 1


Session 7: June 5, 2018

Email & Social Media Marketing Strategies – Part 2


Session 8: June 12, 2018

Customer Relationship Management


Session 9: June 19, 2018

Data Management: If You Can't Measure It, You Can't Manage It – Part 1


Session 10: June 26, 2018

Data Management: If You Can't Measure It, You Can't Manage It – Part 2



Program Fees:

Registration rates are:

  • $270 for Members
  • $495 for Not-Yet-Members

Payment must be made in full in advance of the training session to ensure you are fully enrolled.

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