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Increase your marketing effectiveness through segmentation - identify your customers and develop specific strategies to communicate with individual groups.

When: Tuesday, April 17, 2018
1:00pm - 1:30pm
Where: Online
Webinar, Connecticut 
United States
Contact: Joe Giasullo

Online registration is closed.
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Webinar Series Session 4: Market Research Essentials for Nonprofits


This 30 minute session will provide important tools to develop a successful marketing campaign that you can implement immediately in your day-to-day operations.

Organizations communicate with many different groups – customers, clients, board members, donors, and more. Improve engagement through segmenting your communications to target these specific groups – allowing you to communicate better, apply resources more effectively, and raise funds more efficiently.

In this 30-minute webinar, learn:

1.    To understand Market Segmentation, including Generational Marketing
2.    How to appeal to their buying/giving characteristics

Register for the entire program for a certificate or register for individual sessions. Much of digital marketing success comes from re-purposing your work, as well as finding ways for one area to help another. While you may choose not to attend each course, it is recommended that you attend as many as possible.


Program Fees:

Registration rates are:

  • $30 for Members
  • $55 for Not-Yet-Members

Payment must be made in full in advance of the training session to ensure you are fully enrolled.

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