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HARNESS THE POWER OF PUBLIC RELATIONS & MASS MEDIA TO RAISE AWARENESS OF YOUR MISSION 07/18/2018
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Attend this training to discover which forms of media might be best for your company’s message; how to create a newsworthy “hook”; and how to approach the media with a publicity request.

7/18/2018
When: Wednesday, July 18, 2018
9:00 am - 12:00 pm
Where: APT Foundation
One Long Wharf Drive
Suite 321
New Haven, Connecticut  06511
United States
Presenter: Frances J. Trelease, MBA - Boomer Den
Contact: Katie Breslin
860-525-5080 x1021


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Harness the Power of Public Relations & the Mass Media

to Raise Awareness of Your Mission & Goals

 

It’s critical to any organization’s success to raise public awareness and maintain community goodwill. Media channels can enable that success, but it’s important to manage them properly to best achieve your organization’s goals. Attend this training to discover which forms of media might be best for your company’s message; how to create a newsworthy “hook”; and how to approach the media with a publicity request.


In this workshop you will learn:

  • How to pitch a news story or feature to an Editor
  • What is considered “newsworthy” to the media
  • Which types of channels (ie. Radio, broadcast, print, social media) might be best for your organization.

Presenter Information:

Frances Trelease, MBA, Boomer Den

 

Program Fees:

The Early Bird Discount is:

  • $45 for Members
  • $95 for Not-Yet-Members

The Early Bird Discount is available until June 27, 2018.

 

Regular registration rates are:

  • $70 for Members
  • $115 for Not-Yet-Members

Payment is due in full upon registration and enrollment will not be guaranteed until payment is received. Some exclusions may apply.

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